GRI and the camouflaging of corporate unsustainability


Under the traditional businesses approach, ecological and social issues are ignored in management objectives because they are not visible or do not have a significant financial impact. After the Brundtland Report in 1987, sustainable development (SD) was a concept implemented by corporations and business organizations (e.g. CERES). Although some companies are considering embracing SD or sustainability1 at a strategic level, as they see clear synergies between value creation and attempts to contribute to SD, the evidence also points to a different reality where this issue “may be marginalized or moved off to agendas unrelated to the firms’ core business” (Dunphy, ...